Video Production To Build Excitement

FULL SERVICE DIGITAL MARKETING · RESTAURANTS

Red Letter Hospitality

The Cork 1794 · Skunk & Goat Tavern

Red Letter Hospitality owns two Erie restaurants, and we are not a vendor to either one. We are the marketing department, full stop, for both.

That means video, design, the website, paid social, events, email, text, and the Google profile guests check before they ever walk in, run as one system across two brands instead of two separate accounts bolted together.

What we run

Content & video

  • 3–4 videos published a week, across both brands
  • Daily social posts, multiple times a day

Design

  • Menu design
  • Social media artwork and graphics

Digital presence

  • Website work and edits
  • Google Business Profile updates, optimization, and reviews

Advertising & events

  • Event marketing and advertising
  • Social media advertising

Direct to guest

  • Custom weekly email newsletters
  • Weekly SMS text campaigns

Strategy & planning

  • Ongoing strategy sessions
  • Social media planning and scheduling

Top-line results · Across both restaurants

6.3M
views across Facebook and Instagram, for The Cork 1794 and Skunk & Goat combined.
Trailing reporting period, both brands, every platform we run.

Everything else moved with it

36.2K
Followers, both brands, all platforms
76.2K
Content interactions
189K
Profile visits
40%
Email open rate

By restaurant

The Cork 1794

2.6M +62%
Facebook views
938K +823%
Instagram views
11,339
Facebook followers
5,528
Instagram followers

New Instagram follows are coming in at 3.4× last period’s pace, up 339%.

Skunk & Goat Tavern

2.1M +62%
Facebook views
684.6K +932%
Instagram views
15,720
Facebook followers
3,599
Instagram followers

New Instagram follows up 282% over the same stretch.

Video performance on Facebook

246
Videos published, both brands
717K
Total video reach
114.8K
Reach on the single best post

And it shows up where people actually decide

1,200
Google reviews
~5,000
Google profile views a month
~400
Phone calls a month

Source: Meta Business Suite, trailing reporting period (Nov 2025–Aug 2026), both restaurant profiles on Facebook and Instagram. Lifetime follower counts are point-in-time totals; percentages shown are period-over-period change in new follows gained, not growth of the lifetime total. Video performance figures are from Meta's per-video Facebook export for the same period and reflect Facebook video posts only, not Instagram or Reels. Google figures are current monthly averages from the Google Business Profile. Email open rate is the account average, against a restaurant-industry benchmark of roughly 21%. TikTok launched March 2026; follower data pending.

The work

Two brands, one team, one visual language for each. A long-form piece and its shorts, alongside the everyday photography that fills the feed between them.

The Cork 1794

Skunk & Goat Tavern