LECOM hired us in December 2025 with a plain problem: when a prospective student asked an AI which osteopathic school to consider, LECOM barely came up. For a school competing for applications, being absent from the tool students now open first is a quiet, expensive leak.

The brief was to raise how often LECOM gets named in AI answers, and to turn that into a real source of applications. Not vanity mentions. A new channel into the funnel.

So the anchor program was built around it. One long-form video a month, answering the questions applicants actually ask, then cut into shorts, blogs, press, and posts placed on every surface where those questions get asked.