05 · B2B manufacturing
Great Lakes Data Racks & Cabinets
Acquired by Vertiv, end of 2025
We worked with Great Lakes Data Racks and Cabinets for two years, building a video-first digital presence and brand identity beyond anything they'd had before. Long-form video, short-form video, blog writing, and SEO consulting, all built around an industrial manufacturer most people outside the industry had never heard of.
The part most companies miss with trade shows is what happens after the booth comes down. We traveled to five of Great Lakes's biggest shows and built content live, on the floor, dozens of videos and photos shot in the room instead of staged later in a studio.
Great Lakes was acquired by Vertiv at the end of 2025, and the engagement wrapped after two years of steady growth. We didn't build the company. We helped make sure people could see it.
Top-line results · Two years
And it moved everywhere else too
19 long-form videos, 78 short-form videos, plus ongoing blog writing and SEO consulting across the two-year engagement.
“What stands out is how often our vendors and partners comment on our online presence. It’s become a real point of pride. Vanta House helped us show up with clarity and confidence.”
Jon Markley, President, Great Lakes Data Racks & Cabinets
On the show floor
Five shows, real footage, shot live, not restaged later. This is the piece most companies skip.
The work
Long-form
Shorts
