Sebald, Hackwelder & Knox is an Erie law firm that had barely used social media. In all of last year, they posted 7 times. They hired us to start July 1st with a simple brief: build a video-first presence from close to nothing.

We shot for the first time in late June. Since then it has been a long-form anchor plus two shorts a week, including a new series, Lawyer on the Street, where partner Eric Hackwelder stops Erie locals to test how well they actually know the law.